Gov. Newsom has signed the bill to end the sale of flavored tobacco products in California!

About the Campaign

Youth e-cigarette use has skyrocketed to what the Surgeon General and FDA have called “epidemic” levels. According to new data from the 2019 National Youth Tobacco Survey (2019 NYTS), e-cigarette use among high school students nationwide increased to 27.5% in 2019 compared to 20.8% in 2018 and 11.7% in 2017. Altogether 5 million middle and high school students now use e-cigarettes.

The epidemic of youth e-cigarette use has been driven by the popularity of JUUL, a sleek, high-tech e-cigarette that looks like a USB flash drive – and is small and easy to hide, comes in sweet flavors that entice kids and delivers a powerful nicotine hit. The time is now to end the youth e-cigarette epidemic by prohibiting the sale of all flavored tobacco products.

While the rates of youth e-cigarette use have been alarming, e-cigarettes are not the only flavored products being used by California youth. The time is now to end the youth e-cigarette epidemic by prohibiting the sale of flavored e-cigarettes. We call upon the California legislature to also address the long-standing public health crisis caused by menthol cigarettes and other flavored products such as cigarillos by prohibiting the sale of those products as well. This will disproportionately benefit California’s African American communities by reducing smoking and saving lives. We urge you to make sure no communities are left behind.

All of these flavored products are undermining the nation’s overall efforts to reduce youth tobacco use and putting a new generation of kids at risk of nicotine addiction and the serious health harms that result from tobacco use.

California has always been regarded as a national leader in passing and implementing impactful, effective policies that are proven to prevent and reduce tobacco use. We urge the legislature to continue that leadership by passing SB 793 and ending the sale of all flavored tobacco products at all retailers without exceptions.

Tobacco Industry Files Desperate Attempt to Block Implementation of the Law to protect Billions of Dollars of Revenue

California made history by passing landmark legislation to end the sale of flavored tobacco products in California – SB 793 (Hill). As you may know, the tobacco industry is relentless in defense of their revenue and now has launched a referendum of this life-saving law – a clear tactic to delay implementation. If they succeed in gathering enough signatures to put the referendum on the ballot in November 2022, Big Tobacco will be able to keep their deadly products on their market another 22 months, raking in over a billion in revenue and getting tens of thousands of kids hooked in the meantime.

The fight for kids’ lives continues, you can help spread the word about Big Tobacco’s desperate, deadly tactics urge your friends, family and neighbors NOT to sign the referendum?

The industry has until November 30th to collect signatures.

Latest News

PRESS RELEASE: FDA Takes First Step Towards Ending the Sale of Minty-Menthol Cigarettes Nationwide
April 29, 2021

PRESS RELEASE: California Leaders and Public Health Groups Open Campaign Committee to Fight Big Tobacco’s 2022 Ballot Measure Aimed at Hooking Kids on Candy-Flavored Nicotine and Minty Menthol Cigarettes
March 9, 2021

PRESS RELEASE: Big Tobacco’s Ballot Measure Asks Californians: Will You Vote ‘Yes’ to Protect Kids, or ‘No’ to Support Tobacco’s Candy-Favored Deception
January 22, 2021

PRESS RELEASE: Big Tobacco Referendum Built on Lies is Desperate Attempt to Keep Hooking Kids With Candy-Flavored Tobacco
November 24, 2020

PRESS RELEASE: Public Health Advocates Call For Investigation After Big Tobacco Signature Gatherers Caught on Video Lying to California Voters About Their Referendum
October 21, 2020

PRESS RELEASE: Gov. Newsom, Lt. Gov. Kounalakis to California: Beware Big Tobacco’s Lies and Deception to Overturn Landmark Law to Protect Kids
October 8, 2020

PRESS RELEASE: New Referendum is Desperate Attempt by Big Tobacco to Overrule Governor, Legislature to Keep Hooking Kids With Candy-Flavored Tobacco
September 11, 2020

PRESS RELEASE: Gov. Newsom Signs Landmark Law to Protect Children from Candy-Flavored Tobacco
August 28, 2020

PRESS RELEASE: Bill to End the Sale of Candy-Flavored Tobacco in CA Crosses Final Hurdle
August 28, 2020

PRESS RELEASE: California Assembly Unanimously Votes to End the Sale of Flavored Tobacco Products; State Poised to Deliver Historic Victory for Kids Over Tobacco Industry
August 24, 2020

PRESS RELEASE: Tobacco Control Advocates Applaud Assembly Appropriations Committee Vote to Protect Kids, Communities of Color
August 20, 2020

PRESS RELEASE: NEW AD: “So You Want to Ban All Flavors Except the Ones That Take Black Lives Away?”
August 20, 2020

PRESS RELEASE: Black Leaders Denounce Big Tobacco Attempt to Once Again Buy Votes for SB 793
August 19, 2020

AD: African American Lawmakers & Leaders Strongly Support SB793

PRESS RELEASE: Landmark Legislation to Protect Public Health Amid COVID-19 Resurgence Passes Asm. Health Committee
August 5, 2020

AD: Yes on S.B. 793 – California Leaders Who Strongly Support S.B. 793
August 4, 2020, Sacramento Bee

EDITORIAL: No more excuses. Ban flavored tobacco products
August 4, 2020, Los Angeles Times

PRESS RELEASE: On Eve of Critical Vote to End the Sale of Flavored Tobacco, TV Ad Campaign Targets Big Tobacco “Vultures” for Preying on Kids, Communities of Color
August 3, 2020

Letter to the Honorable Jerry Hill in Support of SB 793 – Protecting Youth from Flavored E-Cigarettes and Tobacco Products
August 3, 2020

OP-ED: Big Tobacco helped destroy Black Americans’ health. Banning menthols could help improve it
August 3, 2020, LA Times

LETTER TO THE EDITOR: Yes On Senate Bill 793
August 2, 2020, Sacramento Bee

OPINION: California must ban menthol cigarettes to protect Black lives from Big Tobacco’s greed
July 16, 2020, Sacramento Bee

EDITORIAL: Juul wants to hook kids on nicotine. This California leader just complicated that plan
June 29, 2020, Sacramento Bee

PRESS RELEASE: After Strong Bi-Partisan Senate Vote, Bill to End Sale of Flavored Tobacco in CA Adds New Co-Authors
June 27, 2020

PRESS RELEASE: California Senate to Big Tobacco: It’s Time to End the Sale of Candy-Flavored Tobacco Products, Including Sweet Minty Menthol
June 25, 2020

PRESS RELEASE: Statement Supporting El Monte City Council’s Vote to End The Sale of Flavored Tobacco Including Menthol
June 17, 2020

OPINION: COVID-19 increases need to protect children from dangers of tobacco vaping addiction
May 5, 2020, Sacramento Bee

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Get the Facts

1 in 4 high school students in the United States use e-cigarettes.

4 out of 5 kids who have used tobacco started with a flavored product.


Of youth smokers age 12-17 use menthol cigarettes.


Of youth e-cigarette users report using a flavored product in the past month.

1 Juul pod delivers the same amount of nicotine as a full pack of 20 cigarettes.


(Partial list)

Joint Authors:

Senator Jerry Hill
Senator Steve Glazer
Senator Mike McGuire
Senator Richard Pan, MD
Senator Nancy Skinner
Senator Scott Wiener

Principal Co-Authors:

Senator Maria Elena Durazo
Assembly Member Rebecca Bauer-Kahan
Assembly Member Marc Berman
Assembly Member Richard Bloom
Assembly Member Lorena Gonzalez
Assembly Member Kevin McCarty
Assembly Member Al Muratsuchi
Assembly Member Robert Rivas
Assembly Member Jim Wood
Speaker Anthony Rendon


Senator Ben Allen
Senator Bob Archuleta
Senator Jim Beall
Senator Anna Caballero
Senator Bill Dodd
Senator Lena Gonzalez
Senator Bob Hertzberg
Senator Hannah-Beth Jackson
Senator Connie Leyva
Senator Bill Monning
Senator Jim Nielsen
Senator Anthony Portantino
Senator Susan Rubio
Senator Bob Wieckowski
Assembly Member Joaquin Arambula
Assembly Member Tasha Boerner Horvath
Assembly Member Rob Bonta
Assembly Member Wendy Carrillo
Assembly Member Ed Chau
Assembly Member David Chiu
Assembly Member Kansen Chu
Assembly Member Ken Cooley
Assembly Member Susan Eggman
Assembly Member Jim Frazier
Assembly Member Laura Friedman
Assembly Member Jesse Gabriel
Assembly Member Cristina Garcia
Assembly Member Todd Gloria
Assembly Member Timothy Grayson
Assembly Member Chris Holden
Assembly Member Jacqui Irwin
Assembly Member Ash Kalra
Assembly Member Marc Levine
Assembly Member Monique Limón
Assembly Member Evan Low
Assembly Member Kevin Mullin
Assembly Member Adrin Nazarian
Assembly Member Patrick O’Donnell
Assembly Member Cottie Petrie-Norris
Assembly Member Sharon Quirk-Silva
Assembly Member Eloise Gómez Reyes
Assembly Member Luz Rivas
Assembly Member Blanca Rubio
Assembly Member Miguel Santiago
Assembly Member Christy Smith
Assembly Member Mark Stone
Assembly Member Phil Ting
Assembly Member Shirley Weber
Assembly Member Buffy Wicks

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