Campaign to Protect California Kids Applauds Announcement, Vows to Keep Fighting to Protect Kids and Black Communities from Big Tobacco at the Local and State Level

April 29, 2021
Contact:
Mike Roth, mike@paschalroth.com

Sacramento, CA – Following today’s announcement from the Food and Drug Administration that it plans to begin the lengthy process of ending the sale of minty-menthol cigarettes nationwide, Malia Cohen, Committee Co-Chair for the Campaign to Protect California Kids, released the following statement:

“Following California’s lead, the FDA has taken a strong yet incremental step towards ending the sale of minty-menthol cigarettes nationwide. For more than 60 years, Big Tobacco has profited by deliberately targeting kids, especially in Black neighborhoods and households, with cigarettes containing minty-sweet menthol – a chemical that makes smoking easier to start, harder to quit, and more deadly.

“Make no mistake: Big Tobacco will fight the FDA every step of the way, just as they are fighting to overturn California’s bipartisan and overwhelmingly popular law that protects kids by taking minty-menthol cigarettes and candy-flavored tobacco off store shelves. With no clear timeline on when a nationwide ban might be established, we have a moral obligation to continue advocating at the local and statewide level for policies that protect our kids’ health and save Black lives by ending the sale of minty-menthol cigarettes and candy-flavored tobacco across California.”