Campaign to Protect California Kids Applauds Announcement, Vows to Keep Fighting to Protect Kids and Black Communities from Big Tobacco at the Local and State Level

April 29, 2021
Mike Roth,

Sacramento, CA – Following today’s announcement from the Food and Drug Administration that it plans to begin the lengthy process of ending the sale of minty-menthol cigarettes nationwide, Malia Cohen, Committee Co-Chair for the Campaign to Protect California Kids, released the following statement:

“Following California’s lead, the FDA has taken a strong yet incremental step towards ending the sale of minty-menthol cigarettes nationwide. For more than 60 years, Big Tobacco has profited by deliberately targeting kids, especially in Black neighborhoods and households, with cigarettes containing minty-sweet menthol – a chemical that makes smoking easier to start, harder to quit, and more deadly.

“Make no mistake: Big Tobacco will fight the FDA every step of the way, just as they are fighting to overturn California’s bipartisan and overwhelmingly popular law that protects kids by taking minty-menthol cigarettes and candy-flavored tobacco off store shelves. With no clear timeline on when a nationwide ban might be established, we have a moral obligation to continue advocating at the local and statewide level for policies that protect our kids’ health and save Black lives by ending the sale of minty-menthol cigarettes and candy-flavored tobacco across California.”