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Public Health Advocates Urge Lawmakers to be Heroes for Healthy Kids By Standing up to Big Tobacco with a “YES” Vote on SB 793

Sacramento, CA – The nearly 100 organizations supporting SB 793, a bill authored by Senator Jerry Hill (D-San Mateo) to end the sale of all candy-flavored tobacco products including minty-sweet menthol cigarettes in California, today announced a new ad campaign that hits Big Tobacco’s vultures for picking kids off one by one with candy-flavored tobacco that makes nicotine taste like a treat.

The robust ad campaign push comes on the eve of a critical vote for SB 793 in the Assembly Health Committee, where lawmakers will have the chance to be Heroes for Healthy Kids and stand up to the vultures targeting young people of color – especially with minty-sweet menthol.

“Passing SB 793 with urgency is about saving the lives of our children, who are getting hooked on candy-flavored tobacco products at an alarming rate,” said Annie Tegan, advocacy director, Campaign for Tobacco-Free Kids. “Big Tobacco would love nothing more than to continue their vulturous exploitation of young peoples’ health for their own profit. That’s why we need outspoken advocates for our kids – especially in communities of color – who support ending the sale of flavored tobacco, including menthol cigarettes. We urge the Assembly Health Committee to take this historic opportunity to protect public health by passing SB 793 tomorrow.”

The campaign also recently released ads highlighting the support for SB 793 from California’s Black leaders, including Representative Karen Bass (D-CA), California State Board of Equalization member Malia Cohen, State Superintendent for Public Instruction Tony Thurmond, Stockton Mayor Michael Tubbs and Los Angeles County Supervisor Mark Ridley-Thomas. These trusted voices are now leading this effort to pass SB 793 and stop Big Tobacco from taking Black lives.